Section
Startup Branding & Marketing
Naming, rebrands, and domain strategy for founders who would rather not learn this the expensive way.
Rebrands Fail for the Same Boring Reason, Every Time
Growth stalls, leadership blames the brand, and six months later growth has stalled again. Only the wrapper changed.
Your Startup Name Is Not as Important as Your Investor Thinks
Investors stopped judging companies by their names a long time ago. Founders are still catching up.
Trademark Search Before You Fall in Love With a Name
Naming feels creative and trademark-checking feels administrative, so founders do the fun part first.
A .com You Can’t Afford Beats a Clever Name You Own Outright (Usually)
Most founders pick clever over boring. Most of the time, they'd have been better off saving for boring.
The Vanity Metric Founders Chase Instead of a Good Domain
Follower counts update in real time and feel like momentum. A domain sits there quietly being correct for years.
Naming by Committee Is How You End Up With a Domain Nobody Wanted
Get twelve stakeholders in a room to pick a name and you won't get the best name in the room.